Illusion On The Nile. Surviving The Retail Apocalypse is based on the only LinkedIn 1300 character post limit ongoing soap opera. Written by Mark Branson, creator of The Illusion of Competence, the first advancement in Leadership Theory in 50 years, Illusion On the Nile pulls story-lines straight from the headlines, combines them with elements of the Illusion of Competence, creating a humorous look events shaping the retail apocalypse.Illusion On The Nile first attempted to add a little humor to teachings of The Illusion of Competence, but quickly morphed into a bunch of humor with a little message mixed in. Written in screenplay format as conversation between characters, trying to keep up with the voices in Mark's head is half the fun.
