If you think business ethics is boring subject, you need to read this book! It's a lighthearted look at a serious subject that is both educational and entertaining. Your character is your most important professional asset. Trust is a key element in business relationships. Every day you are faced with ethical dilemmas, but in many situations you might not even recognize them. Your ethical watchdog has fallen asleep. This book will help you wake him up. It is filled with real-world case studies that you are sure to recognize from your own experience. The focus is on practical, not theoretical, ethics. No ivory-tower, classroom solutions here. You want to do the right thing, but you also need to compete in the market place. No one said it would be easy, but in the long run it is worth the effort.
