Packaging remains the most effective medium through which goods can be made available to the consumer wherever he resides. The Essentials of Packaging: A Guide for Micro, Small, and Medium Sized Businesses has been written to guide manufacturers or anyone who has any marketable product to package. As the books title shows, some emphasis has been focused on MSMEs that are at a disadvantage for various reasons, among which is their lack of financial muscle to engage full-time packaging professionals to handle their packaging needs on a routine basis.
