The Well begins in 1898, and follows the Rhymer brothers and their progeny for 100 years, the entire lifespan of Ambition. In its hay-day, the southwestern town of Ambition was bustling with enterprise. For the first fifty years the town prospered and expanded, in an ever widening circle, away from the fresh-water well the town's founder dug. The well gave life while the people searched out their fortunes, and fortune gave them a reason to call Ambition home.Prosperity eventually fell prey to complacency, and Ambition withered away. It was an incremental decline, unintentional and unavoidable once set into motion.
